Interactive Marketing Effectiveness Checklist
If you answer yes to any of the following questions, please contact us for help.
- Do you want access to marketing effectiveness metrics for your site?
- Do you want a Web site that is comparable or better than your competitor's sites?
- Have you received a proposal for Web site development or promotion and aren't sure of what you're getting, if it's the right thing for you, or if it's a competitive price?
- Do you want to have a Web site that conforms to industry best practices for search engine findability?
- Do you need help writing/preparing a Web Site Request for Quote?
- Do you wish to be certain that you're taking advantage of all the free and open-source promotional methods available on the Internet?
If you answer no to more than a couple of the following questions, please contact us for help.
Marketing Effectiveness
- Are you measuring conversions as a percentage of all site traffic?
- Do you know which organic search terms leads are leading conversions on your site?
- Do you know which pages or sections of your site are the most popular with your site visitors?
- Do you know which content or site sections(s) are generating the most organic search engine traffic to your site?
- Have you identified a primary marketing objective for your site?
Findability
- Are you satisfied with your Google results, links, and page descriptions?
- Are you happy with the amount of search engine traffic your site is receiving?
- Do you know geographically where most of your site visitors are coming from?
- Do you know the top referring sites that are sending traffic to your site?
- Are you #1, or at least in the top 3, when you Google your company or brand name?
Best Practices
- Do you review your site metrics regularly?
- Besides your company or brand name, do you know the next five organic search terms that are delivering traffic to your Web site?
- Do you have a maintenance program for your Web site?
- Have you updated your site in the past 60 days?
- Do you know when Google last indexed your site?
- Are all of your site's pages indexed by Google?
- Have you compared your site to your nearest competitor's sites?
Let us take the mystery out of all this for you. Contact us for a free telephone consultation. We'll have a nice chat and if we don't think we can help you we'll say so.