Posts Tagged ‘Google Adwords’
Can Running Adwords Improve Your Organic Ranking?
May 21st, 2010 | 
Author: The real short answer is YES.
Here’s why.
When running Google Adwords campaigns, Google calculates a Quality Score for your ads. One element of the Quality Score is how relevant your ad is to the URL you’re linking to. In order to determine that relevance, Google needs to visit your site.
When running Adwords campaigns, Google will visit your site more frequently than if you were not running ads. Frequent visits ensure that your site is indexed completely, which can mean improvements in your organic ranking.
A good Quality Score helps your ad ranking as well, and can reduce what you pay for for clicks. Working to improve your Quality Score, by making adjustments to your landing pages, will make your landing pages more relevant to the terms you’re buying, which can also improve your organic search ranking.
So there you have it. Running PPC advertising on Google has the potential to improve your organic search ranking.
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