About Great Day Interactive
James Baldiga formed Great Day Interactive in 2009. He is a 21-year veteran of Detroit's advertising industry, specializing in interactive since 1995. He's worked on a broad array of digital initiatives for a long list of fortune 500 clients.
James is an ideas guy, problem solver, fanatic continuous learner, and innovator. He gets fired up and motivated by tricky propositions, a lack of precedent or new experimental technology.
He relies on his technical background, natural curiosity, and prior experience to proactively plan, develop, and manage Web sites that effectively and innovatively meet or exceed his client's expectations.
His personal goal is to always ensure that the client's Web site(s) are working as hard as possible, in conjunction with their online advertising efforts, to achieve their marketing objectives.
Specialties:
- Web Site Best Practices and Process Auditing
- Web site conversion and usage analytics using Omniture SiteCatalyst and Google Analytics
- Scope creation, requirements gathering, project planning, estimating, execution, ongoing management
- Search advertising and organic search optimization
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